Hello, we’re Ruebik
We’re an inclusion-first talent attraction agency and DEI consultancy on a mission to be a force for good. Proudly B Corp certified.
We have the same goal as you do democratising opportunity for all
As simple as it sounds, that’s not the whole story. Our mission is to change the profile of decision makers to creatively transform organisations from the inside out. We do that by opening the door to a broader range of exceptional talent, then leading breakthrough programmes that give them room to breathe an all-inclusive environment.
Our approach has earned distinction. From the Black Talent Rising Star award to leading client retention programmes with a 90% referral rate, we deliver impactful change and have the results to prove it.
Our work is holistic, hands-on and designed to give you the competitive edge.
Ruebik is a full-service firm. We don’t just fill job briefs; we attract, retain and nurture exceptional talent into organisations that want to better reflect their customers and the communities they serve. With a genuine goal of breaking down barriers, we help you drive performance excellence by leveraging diversity as a catalyst for growth.
The diversity of our team means that our network naturally provides difference.
Our experience—both lived and career—has given us unrivalled access to a wider network of underrepresented candidates and deeper insight into how to attract diverse talent pools. We source for culture add, not solely culture fit. No excellent candidate is overlooked simply because they’re outside the box.
We’re proud to be a certified B corporation
Certified B Corporations are leaders in the global movement to redefine success in business. It’s the stamp of approval that says we, as a business, hold ourselves accountable to drive a more inclusive economy and workforce. We’re proud to be part of the movement.
We’re people-first. Always have been, always will be.
In an industry choked by targets and KPIs, it’s easy to forget what’s important. At Ruebik, we’re here for the people. We take time to understand your challenges and ambitions, and support you to deliver on both. Whether you’re hiring, pipelining, mentoring or transforming, we’re here for you.
To get great results, you need honest and candid advice.
Founded by the award-winning inclusion champion Christina Brooks, we have built a reputation for being an honest but unwavering partner. If you feel your status quo needs to change, we will drive a different way of thinking. We’re proud of our open, transparent and collaborative style.
The team behind Ruebik
Christina Brooks
Founder & CEO
Christina Brooks
Christina has over 20 years industry experience and an exceptional track record of delivering diverse cross-functional talent in global FTSE, SME and start-up organisations. Christina imaginatively challenges and adds value to her clients through an award-winning ‘trusted advisor’ approach.
Shelly Kainth
HR & Operations Manager
Shelly Kainth
With over 8 years of experience in the legal field, Shelly has developed a strong passion for Employment Law and HR. She takes pride in overseeing the HR function, enhancing operational activities, and fostering positive employee relations within Ruebik.
Rhianna Maxwell-Lewis
Delivery Manager
Rhianna Maxwell-Lewis
Rhianna has extensive experience across multiple industries in both B2B and B2C sectors, working with clients ranging from FTSE 100 companies to Series A startups on an international scale. She has operated at both the executive level and two levels below, specialising in areas such as Marketing, Finance, Technology, and Human Resources. Rhianna excels in building relationships, gathering compelling insights, analysing addressable markets, and successfully delivering results for her clients.
Riddhi Patel
Project & Brand Manager
Riddhi Patel
Riddhi, coming from a Public Health background, is familiar with the inequalities that remain prevalent in society and has joined Ruebik to tackle those that exist in relation to employment and income. She oversees consultancy mandates, events and marketing communications for the business.
Georgina Morrison
Client Engagement Lead
Georgina Morrison
Georgie has made significant contributions across multiple diverse hires into FTSE 500 organisations throughout her experience in a 360 recruitment environment. At Ruebik, she also facilitates the development of inclusive training programmes within leading national organisations.
Jade Wilmers
Research Associate
Jade Wilmers
With a background in hospitality and a passion for candidate-first recruitment. Jade uses her experience as a Researcher to combine industry expertise with a person-centred approach to talent acquisition in order to obtain a perfect match for all parties involved in the process.
Erin Rose Uberbacher
Research Associate
Erin Rose Uberbacher
Erin, after witnessing gender discrimination in the film industry, joined Ruebik to champion women’s advancement. Her role involves identifying outstanding diverse candidates through data analytics, maintaining relationships, and conducting market research.
Kimia Afzal
Project & Brand Co-ordinator
Kimia Afzal
With a background in Journalism and Gender & Race Studies, Kimia leverages her creative and social passions to elevate Ruebik’s presence as a thought leader in talent attraction & consultancy. She assists with marketing and public relations, as well as projects and events across the business.
Social Impact
We love partnering with organisations who are equally as passionate about social impact as us. Discover how we’re helping change workplaces for the better.
News & Events
Stay informed with the latest insights, articles and best practice knowledge.
Ready to be supported on your DEI journey?
If you have any questions or would like to start an inclusive recruitment campaign, please get in touch.