Hello, we’re Ruebik

We’re an inclusion-first talent attraction agency and DEI consultancy on a mission to be a force for good. Proudly B Corp certified.

We have the same goal as you do democratising opportunity for all

As simple as it sounds, that’s not the whole story. Our mission is to change the profile of decision makers to creatively transform organisations from the inside out. We do that by opening the door to a broader range of exceptional talent, then leading breakthrough programmes that give them room to breathe an all-inclusive environment. 

​Our approach has earned distinction. From the Black Talent Rising Star award to leading client retention programmes with a 90% referral rate, we deliver impactful change and have the results to prove it.

The team behind Ruebik

Christina Brooks

Founder & CEO

Christina Brooks

Christina has over 20 years industry experience and an exceptional track record of delivering diverse cross-functional talent in global FTSE, SME and start-up organisations. Christina imaginatively challenges and adds value to her clients through an award-winning ‘trusted advisor’ approach.

Riddhi Patel

Project & Brand Manager

Riddhi Patel

Riddhi, coming from a Public Health background, is familiar with the inequalities that remain prevalent in society and has joined Ruebik to tackle those that exist in relation to employment and income. She oversees consultancy mandates, events and marketing communications for the business.

Georgina Morrison

Client Engagement Lead

Georgina Morrison

Georgie has made significant contributions across multiple diverse hires into FTSE 500 organisations throughout her experience in a 360 recruitment environment. At Ruebik, she also facilitates the development of inclusive training programmes within leading national organisations.

Erin Rose Uberbacher

Research Associate

Erin Rose Uberbacher

Erin, after witnessing gender discrimination in the film industry, joined Ruebik to champion women’s advancement. Her role involves identifying outstanding diverse candidates through data analytics, maintaining relationships, and conducting market research.

Kimia Afzal

Project & Brand Co-ordinator

Kimia Afzal

With a background in Journalism and Gender & Race Studies, Kimia leverages her creative and social passions to elevate Ruebik’s presence as a thought leader in talent attraction & consultancy. She assists with marketing and public relations, as well as projects and events across the business.

Social Impact

We love partnering with organisations who are equally as passionate about social impact as us. Discover how we’re helping change workplaces for the better.

News & Events

Stay informed with the latest insights, articles and best practice knowledge.

Diversity

The Intersectionality of being Neurodivergent and Black Heritage

Thought Leadership

How will AI affect people, planet and profit?

Diversity

The Intersectionality of being Black and living with a Disability

Ready to be supported on your DEI journey?

If you have any questions or would like to start an inclusive recruitment campaign, please get in touch.