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Experts in Talent Attraction

Ensuring you attract the best people to your organisation is at the heart of our service because your competitive advantage depends on it.

About Ruebik

It’s Time To Get More From Recruitment

The current recruitment process is failing talent and organisations.

With fail rates cited at around 50%, it is time to rethink the way we are setting up talent for success in our organisations.

Our service has been designed to put inclusion at the heart of the process. By leveraging our unrivalled pools of exceptional and diverse talent, and running best-in-practice inclusive processes, we are slashing hiring fail rates and cultivating inclusive cultures where everyone can thrive.

Ruebik is where untapped talent is found and set up for success at every phase of the process.

Don’t just take our word for it


What do we have to offer?

Signature Services

Inclusive Recruitment

Our Client Partnering team help organisations develop high-quality candidate slates that truly leave no stone unturned in the quest for exceptional talent.

Coaching & Onboarding

Velocity, is our signature on-boarding programme. On-boarding plays a vital role in a candidate’s success, so we have built this programme into our service, free of charge.

Inclusion Consultancy

Our inclusion consultants galvanise your organisation with the people-centric skills and processes needed to ensure all current and future talent is set up for their optimal success.

leaving no stone unturned

Access the Diverse Talent You Didn’t Know Existed

The recruitment model is broken. As things stand, the hiring fail rate for managers is over 60% and billions of pounds are still wasted each year on flawed hiring strategies and underperforming suppliers. Nobody is being held accountable for this or the significant time, brand and budget cost this causes clients or the inexcusable experience candidates undergo as a result. This needs to change.

Our platform has been specifically designed to help you proactively build trust and pre-qualify top talent; for richer and more successful relationships. This category-defining blended service will address all legacy issues faced by users of Executive Search services whilst maintaining the white-glove experience and knowledge expected of a Search provider.

The Ruebik platform creates the interventions needed to see the best most inclusive slates of talent hired into, staying and thriving in your organisation. Get it touch to find out how.

Our Founders

Christina Brooks

Christina Brooks

Co-founder & CEO

Christina Brooks has over 15 years of industry experience and is recognised as a leading Executive Resourcing specialist. She has an exceptional track record of delivering diverse cross-functional talent into high-growth portfolio, SME and FTSE organisations.

Previously the Global Executive Talent Acquisition Lead at Rolls-Royce, Christina has held management positions in several Executive Search firms, successfully partnering with a wide range of clients across most sectors. She prides herself on imaginatively challenging and adding value to her clients through a ‘trusted advisor’ approach.

Christina would describe herself as an Inclusion activist.


Joseph Williams

Joseph Williams

Co-founder & COO

Joseph Williams has spent 12 years leading marketing, product & innovation teams, helping organisations navigate through the noise of digital transformation to achieve high growth and invaluable connection, credibility and trust with their customers. His experience spans multiple sectors, working across blue chips, public organisations and SMEs alike and includes working with organisation such as Whitbread, News Corporation and Twitter. 

Joseph has spent the last six years building products that better society. As a notable inclusion advocate, he has also led many global diversity campaigns and research projects, including the Financial Times Leadership Diversity Indexes and ground-breaking Colour of Power Review and is cited as a thought leader in this space. 


who do we work with?

We Illuminate

Exceptional Talent

We are unapologetic for placing your experience at the heart of our business. Our team of People and Technology leaders have developed our processes to give you exposure to the right roles for you and set you up for success during and after the process, even if you’re not the hired candidate.

Our team know what its like to be pulled onto shortlists because of optics and to have not succeeded in positions we know we were right for because of poor recruitment practices. We know how important it is to feel valued for the skills you have, your ability to impact business and not just how many protected characteristics you represent. For this reason, we have centred what we do around showcasing your skills before anything else.

Your experiences and mind unlock your power to innovate. This is true for all talent, not just people who are diverse. This is why we spend time getting to know you, your motivations, your strengths and areas for growth to ensure your introduced to the right organisations and cultures for you, every time.

At Ruebik, all talent is welcomed, illuminated and set up for success.

We Collaborate with

Progressive Organisations

With every hire you make through the traditional recruitment process, you are missing out on an opportunity to actually tap in to the best talent in the market. This leaves competitive advantage on the table and is contributing to the equivalent of commercial self-harm. 

Traditional recruitment methods are no longer fit for purpose. Organisations need to be unlocking the full potential of the talent they hire, adopting inclusive processes that ensure all talent is set up for success and ensuring the dividend on the different ideas and experiences their talent can bring is always a front and centre of decision making.

We partner with forward-thinking organisations that want to align their people and commercial strategies, increasing engagement and retention rates for senior hires and impacting performance.

Because of our deeply trusted reputations with a board array of talent networks, we bridge the gap between your organisation and the often-overlooked, exceptional talent needed to help it innovate and transform.

Organisations we’ve already supported include

social impact

Purpose is at the Heart of Our Business

By working with Ruebik you are contributing to improving the outcomes of people from all different backgrounds and communities. We work with an exiting array on organisations to support their impact and ensure they continue changing the world for the better.

We are also pending B Corp status, as sign of a commitment to our social impact.

Our Advisory Board 

Jason Stockwood

Vice-Chairman, Simply Business & Founder 53° Capital
(amongst others)

Roseanne Spagnuolo

Chief Content Officer,

Lord Michael Hastings

Vice-President, UNICEF UK & Chancellor, Regents University (amongst others)

Suresh Raj

Chief Business Development Officer, Vision 7

Jen Shorten

Enterprise Solutions Architect & Data Thought Leader

Sameena Bashey

Former Global HR Leader,

how are we different?

A Deeper Understanding of the Power of Difference

In order to reach diverse talent, we need to better understand how and where diverse talent exists. 

By partnering with Ruebik, you will gain access to diverse talent pools you never knew existed because of our deep connections and shared lived expereinces with these communities.

Latest articles

UK blue chips shut Black leaders out of top positions

UK blue chips shut Black leaders out of top positions

Black people are 12-times less likely to be Executive Directors in the UK’s biggest companies than their percentage of the population would suggest, and make up only 1.5% of boards and 0.4% of execsThe problem is even worse than in the US, with Black people in the UK...

 Ready to reach the talent you never knew existed?

Ruebik is passionate about working with exceptional talent and organisations that understand the value their unique skills can bring.